AGENDA : REGISTRATION : ACCOMMODATIONS

DIRECTIONS'03:
IT'S NOT A SHOW. IT'S A MEETING OF THE MINDS.


AGENDA

Important Note: Directions'03 is designed to be a dynamic, user-directed, networking and information exchange. Our program and speakers list are always subject to change. Please bookmark and check this page regularly for the latest agenda. Updates may be posted frequently between Oct. 15th and the opening of the event!

Last updated: November 7, 4:10PM Eastern Time

CONFERENCE LOCATION: ATLANTA MARRIOTT CENTURY CENTER
Click here for more information on hotel accommodations
Sunday, November 9
  7:00AM – 1:00PM HDIA's Robert Stone Memorial Golf Outing
  3:00PM - 5:30PM HDIA Board Meeting
  6:00PM - 10:00PM Registration Open
  7:00PM - 9:30PM Welcome Reception, Hosted by Heidelberg North America
Monday, November 10
  7:30AM - 8:30AM

Continental Breakfast, Morning Discussion Groups

7:55AM - 8:25AM
Simple Methods to Develop ROI on Variable-Data Printing Jobs
Dr. John Leininger HDIA Secretary
Professor, Graphic Communications, Clemson University, Clemson, SC
Announcement of a packaged, downloadable Excel file that makes it possible for print managers to apply a carefully developed statistical analysis of VDP jobs for their clients. The intelligence is built into the spreadsheet; you just fill in the details. Attendees can choose to be part of a benchmarking study or simply use the file for their own customers' justification of VDP.

  GENERAL SESSION
  8:30AM - 10:15AM

Opening Remarks
Craig Beedy HDIA President
Vice President/Marketing, Sells Printing, New Berlin, WI

John deLoach
Conference Chair & HDIA Vice President
President, Crowson Stone Printing, Columbia, SC

User Session Moderator:
Dr. John Leininger HDIA Secretary
Professor, Graphic Communications, Clemson University, Clemson, SC

User Keynote
Turning Technology into Money-Making Print Solutions

Jean-François Cuillerier HDIA Board Member
Vice President, Technology/Customer Solutions, Quebecor World, Inc., Montréal, QC

User Panel
Increasing Profits through Workflow Efficiency
Craig Beedy Sells Printing, New Berlin, WI
Jean-François Cuillerier
Quebecor World, Montréal, QC
John deLoach
Crowson Stone Printing, Columbia, SC
Alain Trahan Transcontinental O'Keefe Montréal, Lachine, QC

  10:30AM - 12:00PM

General Session

Heidelberg Session Moderator
Bill Van Buskirk
Mgr., National Accounts, Heidelberg USA, and Chief Heidelberg Liaison to HDIA

Heidelberg Opening Remarks
Niels M. Winther President & CEO, Heidelberg USA; CEO, Heidelberg North America

Heidelberg Business & Product Updates
A team of Heidelberg representatives will provide users with the latest information on product developments and customer programs.
Dr. Peter Leu VP, Prinect Workflow Systems, Heidelberger Druckmaschinen AG, Heidelberg, Germany
Bill Blair
Sr. VP/Digital, Heidelberg USA, Kennesaw, GA
Clarence Penge
Prod. Mgr./Sheetfed, Heidelberg USA, Kennesaw, GA
Steve Calov Prod. Mgr./Postpress, Heidelberg USA, Kennesaw, GA

New Benefit for Members: Exclusive HDIA Consumables Program from Heidelberg
Axel Thien Mgr., Consumables, Heidelberg USA

  12:00PM - 2:00PM Workflow Roundtable/Working Lunch
Delta, MetaDimension, Prinergy, Printready and other Heidelberg workflow users discuss product capabilities and migration issues with Heidelberg's worldwide VP of Workflow Solutions, Peter Leu, and the prepress experts from Heidelberg USA.
  12:00PM - 2:00PM Digital Printing Networking Lunch
NexPress and Digimaster users will be seated together for lunch for in-depth discussions about each other's business and technical challenges. Find out how others overcame specific problems to achieve success in digital printing!
  DIGITAL PRINT PRODUCTION TRACK
  2:00PM - 3:30PM Implementing & Selling Variable Data Solutions
Moderator: John Zarwan
Advisory Panel:
Helmut Albrecht Mgr., National Accounts/Digital, Heidelberg Digital, LLC, Rochester, NY
Bob Barbera Mgr., Solutions Mktg., NexPress Solutions, LLC, Rochester, NY
Sean Cummins Owner, Creative Digital Color, Elk Grove Village, IL
Vahaaj Khan Dir., Prod. Mgmt./Digital, Heidelberg USA, Kennesaw, GA
Danny Kita Mgr., Variable Data, Network & Database Solutions, Heidelberg USA, Kennesaw, GA
Brian Lawler Graphic Arts Instructor, California Polytechnic State University, San Luis Obispo, CA
  3:45PM - 5:30PM Machines, Materials & Profits: Topics in Digital Print Production
I. Saving Money: Efficient Use of Consumables & ORCs
II. Laminating, Binding & Other Postpress Techniques for NexPress & Digimaster
Craig Andrews
Mgr., Digital Systems Support, Heidelberg USA
Steve Calov
Product Mgr., Postpress, Heidelberg USA
Vahaaj Khan
Dir., Prod. Mgmt./Digital, Heidelberg USA
Don Zimmerman Channel Manager, NexPress Solutions, LLC
  6:30PM - 8:00PM Working Dinner: Brainstorming on NexPress & Digimaster User Requirements
In preparation for Tuesday's lunch session with NexPress and Heidelberg, users will participate in a brainstorming activity to organize requests and requirements for product and process improvements.
Introductory Announcement: Special New Program for Digital Users, presented by Christian Schwarze, Heidelberg Digital, Rochester, NY
  OFFSET PRINT PRODUCTION TRACK
  2:00PM - 3:30PM Real-Life JDF, Part 1: Users and Heidelberg Examine Prinect Implementation
John deLoach
Crowson Stone Printing
Peter Leu
Heidelberger Druckmaschinen AG
Dennis Ryan
Heidelberg USA
  3:45PM - 5:30PM Real-Life JDF, Part 2: Prinect Printready, Up Close & Personal
Gus Barbuto
Heidelberg USA
Carol Flores
Heidelberg USA
Dennis Ryan
Heidelberg USA
  6:30PM - 8:00PM

Working Dinner: Color Management & Proofing Discussion
Maître d': Brian Lawler
Advisory Panel:
Ray Cassino
Mktg. Dir, Prepress, Heidelberg USA, Kennesaw, GA
Charles Koehler
Curriculum Developer, Heidelberg USA, Kennesaw, GA
David Lewis
Lucid Dream Software, Hoffman Estates, IL
Mark Tonkovich
Prod. Mgr., Prepress, Heidelberg USA, Kennesaw, GA

Tuesday, November 11
  7:30AM - 8:30AM

Continental Breakfast, Early-Bird Sessions

7:55AM - 8:25AM
Breakfast Update on Workflow Solutions from Helios
Tom Hallinan
Strategic Partner Mgr., Helios Software GmbH
Perennial HDIA supporter Tom Hallinan updates Heidelberg users on the most recent developments from Helios.

  GENERAL SESSION
  8:30AM - 10:15AM

Morning Announcements
John deLoach Conference Chair & HDIA Vice President
President, Crowson Stone Printing, Columbia, SC

User Session Moderator:
Dr. John Leininger HDIA Secretary
Professor, Clemson University, Clemson, SC

Sponsor Keynote: Adobe Systems, Inc.
Don Walker Sr. Director & General Manager, Adobe Print Workflow Group

User Panel: Tips from the Pros on Researching & Adopting New Technologies for Your Business
Craig Beedy HDIA President & Vice President/Marketing, Sells Printing, New Berlin, WI
Richard Johnson Director, Prepress and Printing Technologies, Bowne & Co., Piscataway, NJ
Brian Oughton Director, R&D, The Taylor Corporation, N. Mankato, MN
Jean-François Cuillerier Vice President, Technology/Customer Service, Quebecor World, Inc., Montréal, QC

  10:30AM – 12:00PM

Heidelberg Session Moderator
Bill Van Buskirk
Mgr., National Accounts, Heidelberg USA, and Chief Heidelberg Liaison to HDIA

NexPress Keynote Address
Venkat Purushotham President & CEO, NexPress Solutions, LLC

CIP4/JDF in Depth
Dr. Rainer Prosi Sr. Software Architect, Heidelberger Druckmaschinen AG; Chief Technology Officer, CIP4 Consortium

Market Development Programs for Heidelberg Users
Richard Sand Director, Business Development/Digital, Heidelberg USA

  12:00PM - 2:00PM NexPress Roundtable/Working Lunch
NexPress users discuss product-related issues with NexPress CEO Venkat Purushotham, Heidelberg USA Sr. VP/Digital Bill Blair and their supporting staff.
  12:00PM - 2:00PM Prepress & Offset Workflows Networking Lunch
Heidelberg prepress, DI, and other offset workflow users will be seated together for lunch for in-depth discussions about each other's business and technical challenges. Find out how others overcame specific problems to achieve success in offset printing!
  DIGITAL PRINT PRODUCTION TRACK
  2:00PM - 3:30PM Learning Your ABCs: Demystifying the Database
  3:45PM - 5:30PM Database Cleansing
  6:30PM - 8:00PM

Working Dinner: Digital Tips & Tricks: Techniques for Getting the Tough Jobs Done
Ed Wehbe
Heidelberg USA
Doug Blake
Heidelberg USA

  OFFSET PRINT PRODUCTION TRACK
  2:00PM -3:30PM Smoothing Out the Workflow: Instructing Clients on PDF File Prep
Instructor: Brian Lawler
Cal Poly Dept. of Graphic Communications, San Luis Obispo, CA
  3:45PM - 5:30PM

Prepress Progress: Delta, MetaDimension, Signa, PDF, OS X, Preflight, CtP & More
David Gabriel Capital Spectrum & CSI, Austin, TX
Tom Hallinan Helios Software GmbH
Brian Lawler Cal Poly Dept. of Graphic Communications, San Luis Obispo, CA
David Lewis Lucid Dream Software, Hoffman Estates, IL
Dennis Ryan Product Mgr., Prepress, Heidelberg USA, Kennesaw, GA

  6:30PM - 8:00PM

Working Dinner: Plates and Processes: Who's Using What, and Why?
Maître d': John Zarwan
Ray Cassino Dir., Prepress Product Mgmt., Heidelberg USA
Mark Tonkovich Product Mgr., Prepress/CtP, Heidelberg USA

Wednesday, November 12
  8:00AM - 9:30AM Membership Breakfast: Association Business & Elections (Members Only)
  9:30AM Bus Departs to Heidelberg USA
  10:00AM - 4:00PM Heidelberg Open House: “Brats & Dots”
  4:00PM Courtesy Transport Departs to Airport

Check this area for the latest news and information from HDIA.